There is not one definitive answer to this question. Surveys vary in the answers they give. Some US surveys say that 1% of males wear makeup, while others say 8%. Studies also show that those who do wear makeup are more introverted and are easily embarrassed by other people’s reactions to them.

Surveys show that the percentage of high-income males who wear makeup ranges from 9% to 17%. Studies specifically on teenagers suggest that they are significantly more likely to wear make-up than older males. The likelihood of a male wearing makeup increased as their age decreased.

The percentage of males that wear make-up may differ from country to country too.  13% of males surveyed in Japan reporting that they wore some cosmetics.

With the rise in male beauty products, number of males wearing make-up may be increasing each year.

In what cultures do men wear make-up?

Some cultures around the globe where make-up was traditionally worn by both men and women include Africa and India. For example, in West Africa during the festival of Yawye, some men will paint their faces with white chalk or mud to represent the spirit animal they are linked with. In East Africa and some parts of India, some men may wear dark lip color or apply henna to their hands as an ornamentation.

Why do men generally not weak make-up?

Society teaches people from the time they are young that make-up should be worn only by females. Many men feel insecure about wearing make-up in public as a result. However, when it is worn in a certain way (discreetly), make-up can help to cover up skin imperfections, which often cause insecurity. 

One reason that some men might not wear make-up is because it sends the wrong message. Some people will judge the man wearing the make-up without even interacting with him or ask if he’s dressing up as a woman. Other people might see him as gay and that makes it worse because it reinforces many false stereotypes.

Does makeup for men exist?

Other than the fact that makeup in general is associated with femininity, does makeup for men exist? It turns out that it does. Cosmetic brands like Cover Girl and Rimmel were launched with a focus on these consumers. Guys who wear this type of make-up though are not met with who approval from society.

Why some guys like to wear make-up?

Many guys wear make up to cover blemishes, wrinkles and redness. Some me wear make-up simply because it reflects an ability to experiment with one’s appearance and break free of societal normsaround gender.

Over the past decade, more men have started using hair-straightening products, because society is finally accepting this. Men are also experimenting with clothing colors and styles outside of the symbolized norms. It’s quite possible that this momentum will lead to a continued increase in males wearing make-up over the coming years.

What are males who wear make-up called?

Males who wear make-up are sometimes called “make-up boys”, “beauty boys” or “metrosexuals”. Some men who wear make-up may be fully heterosexual males while others may be self-identifying as a non-male gender, or may be a male transitioning to female, a gay male, or a female transitioning to male.